Red Bull: The Stratosphere Campaign




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The Stratos Jump

In April 2013, US-based Brand Activation Association (BAA) announced the first Brand Brilliance Awards to recognize the most influential and dynamic marketers in the US. The awards were presented in four categories . And in the Game changer category which honored the marketer who changed the industry through a unique approach in marketing, the Red Bull Stratos event by Red Bull Energy Drink emerged as the winner.

BAA announced, “The event forever altered the potential of content marketing.” This was one of the several awards that Red Bull and Red Bull Media House won for the ‘Stratos’ or the ‘Stratosphere’ campaign...........

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Red Bull, widely acknowledged as the creator of the ‘energy drink’ category, maintained a close association with sports from the time it was launched in 1987. Red Bull GmbH was known for its sponsorship of extreme, alternative sports like white water kayaking, hang-gliding, wind surfing, and snowboarding – sports that involved elements of adventure and risk. Red Bull’s association with F1 Racing, one of the world’s most glamorous and expensive sports, also helped enhance its image as a trendy drink. .........

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